Facebook has slashed the price of its Oculus Rift headset and motion controllers again, as the gaming market continues to show signs of hesitation in embracing the VR system.
The virtual reality headset and the Oculus Touch motion controllers bundle sells for just under £600.
But for six weeks from Monday the cost has been discounted by a third to around £400.
It is the second time this year Oculus’ price has been reduced. In March the bundle’s price was slashed by £140.
Before the discounts, the headset, which offers a 360-degree panoramic view, was described as “obscenely cheap” by its founder, Palmer Luckey.
But unlike consoles, the Rift cannot be used by itself – it requires a powerful gaming computer, which could set consumers back more than £1,000.
Oculus’ vice president of content Jason Rubin said the latest sale is aimed at people who “may have been sitting on the sideline because of price”, according to The Verge.
Video: March 2014: Sky tries the Oculus Rift
Mr Rubin also attempted to placate fears that the current model of the Rift would be quickly made redundant by the development of a new, potentially lighter and cheaper model.
“Somebody who goes out and buys a Rift (on sale) is not going to find themselves with hardware that’s outdated any time soon,” he said.
“The Rift is going to be driving a lot of enjoyment for people for many years.”
The relatively slow speed at which Oculus has managed to ship units will not have delighted its parent company Facebook, which acquired the company for $2bn in 2014.
At the time Facebook boss Mark Zuckerberg said that the medium would “become a part of daily life for billions of people”.
However that has not happened – and it is unclear if that is because of high prices, something inherent in the technology or another reason.
Earlier this year, Facebook and two of Oculus’ founders were ordered to pay $500m after losing a lawsuit in which games company ZeniMax Media alleged that Oculus’ VR system had been stolen from their own work.