The singer, who had a clothing line with the retailer, says he was “deeply offended” by an advert featuring a young black child.
08:08, UK, Tuesday 09 January 2018
Image: The image was removed from all H&M channels
The Weeknd has severed ties with H&M, with the singer saying he was “deeply offended” by an advert for a children’s hoodie.
The Canadian singer, who has a clothing line with the retailer, said he was “shocked and embarrassed” after the company posted an ad of a black child in a sweatshirt with the words “coolest monkey in the jungle” on the front.
Image: The Weeknd has cut ties with H&M over the controversial photo
H&M’s ad has received widespread criticism on social media – including from basketball star LeBron James – with many people describing it as racist.
The Swedish low-cost fashion brand has apologised and removed the image.
In a statement, H&M said: “This image has now been removed from all H&M channels and we apologise to anyone this may have offended.”
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The company added that it understood and agreed with The Weeknd’s reaction, adding that it would “continue the discussion” with the 27-year-old musician and his team.
“We are deeply sorry that the picture was taken,” a spokesman said.